STAR WARS FORCE FRIDAY

Role: Creative Direction, Graphic Design

Kmart put an unique spin on the execution of Star Wars - The Force Awakens campaign. Creating an out-of-this-world interactive experience for customers and fans across multi-touchpoints β€” desktop, mobile, tablet, email, social (Twitter & Instagram), and in-store for the Force Friday event, featuring merchandise to celebrate Star Wars movie release.
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Star Wars Force Friday Social Media
Force Friday Launch Email
Star Wars Hero Banners
Star Wars Mobile Homepage Takeover
This mobile release takes over the homepage hero and product carousel. Members choose a side - Villain or HeroΒ to see related products.Β The mobile experience will vary based on available product, content, and functionality. β€œWelcome to the Dark Side” and β€œYou’ve Joined the Rebel Alliance” greet the member. Products related to allegiance will be favored. Selecting a category will bring members to the same page no matter what side was selected.
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