Custom Holiday Cart Icon
Holiday Social Media
Holiday Email
Holiday Homepage
Holiday Mobile
Sears Holiday Campaign
2015 HOLIDAY CAMPAIGN Holiday is the single largest advertising season. It is 1/6 of a calendar year, 60 days long and accounts for 25% annual sales. Multi-channel integration over a season of this size is a massive undertaking of colossal scope which requires significant coordination. Leveraging the brand truth and key insight to promote Sears vast gift assortment. We created an integrated holiday look and feel that would work across all channels.