Rise Shoe Launch

Role: Creative Direction, UX/UI

To establish brand awareness in the marketplace Kmart collaborated with brand ambassadors.Β Bringing together the nation’s best dunkers for a series of fan-focused parking lot event across the country to compete for the first-ever Rise Challenge Drunk Competition
The Rise Challenge
The Rise Challenge is a dunk challenge between the 4 brand ambassadors. Each ambassador is laying it all on the line for the ultimate grand prize - their own signature shoe.
These dunkers will help bring greater awareness to the brand, establish credibility between the brand and athletic performance, provide the heroes the brand needs and sell shoes!
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