The Challenge
Develop a global website strategy to drive conversions while educating both novices and experts about products and procedures, and establish a loyalty program to fulfill an integrated skincare promise for all customers.
In the crowded dermo-cosmetic industry, new brands constantly flood the market with unverified claims. The leading skincare brand needed a website that serves as an online destination for personalized skincare.
The Strategy
We developed a dynamic global website strategy and brand refresh, informed by in-depth user insights and audience engagement techniques, including user interviews and Persona Development. This led to the creation of an online destination offering personalized skincare masterclasses with premier aesthetic doctors globally, all within the existing design framework. Additionally, our partnership extended to defining high-performance keywords, optimizing website content for SEO, and implementing SEO governance in key markets, solidifying the brand's online dominance.
The Results
By pushing the limits of our component-based design system and advanced technology framework, brands are experiencing increased conversion rates.
β’Achieved a 23% decrease in bounce rate within the first two weeks of going liveβ
β’58% on average increase in site conversion ratesΒ with Brazil market going up by 111%
β’122% increase in PDP conversion rates, with Mexico market jumping to 303%