BPM provides access to DJ-ready exclusives, remixes, edits, samples, and new releases. You can discover what is trending. Browse and organize, create, and share playlists.
The Challenge
As the tech and music industries continue to evolve, we recognized the need to create a dynamic, modular component experience that can meet the evolving needs of DJs and producers.Β
The challenge was to develop a solution that offered on-the-go access with the full functionality expected from a native application.Β
The Strategy
To create a highly intuitive product that would significantly enhance the user experience for DJs and producers while propelling BPM to the next level. We created a design system that provided fluidity and parity within the BPM platform. AllowingΒ users to enjoy a unified,Β subscription-based modelΒ with aΒ responsive ecosystemΒ that would accountΒ for future feature releases and expansions.
A dynamic, modular platform allows DJs to stream or download music from a broad, consolidated library experience. An enhanced, user-friendly interface enables powerful search capabilities so users can filter by tempo, bpm, key, genre, file quality, and toggling between Latino (reggaeton, tropical, cumbia, bachata) and Open Format (hip-hop, R&B, pop, dance) genres.
We gave particular consideration to the choice of color palette to provide suitable differentiation between modules, aid usability, and ensure smooth switching between the platforms. We designed both light and dark interfaces to meet the needs of DJs working on the go and when playing sets in low-lit club environments.
